The History of Porsche 911's Naming

Porsche 911 Naming Origin
Porsche 911 Naming Origin
Initially, Porsche's iconic sports car was designated the 901. This was a sequential choice following earlier models, aligning with Porsche's naming convention at the time.
Peugeot's Numeric Pattern
Peugeot's Numeric Pattern
Peugeot had a trademark on car names with three digits and a zero in the middle. Porsche's use of '901' infringed upon this established naming right.
Legal Challenge Avoidance
Legal Challenge Avoidance
To avoid a potential legal dispute with Peugeot, Porsche made a strategic decision to change the middle digit from '0' to '1', creating the '911' designation.
First 911 Unveiling
First 911 Unveiling
The first 911 made its debut at the 1963 Frankfurt International Motor Show. Despite the name change, the car retained the original design specifications of the 901.
Symbol of Continuity
Symbol of Continuity
Choosing '911' as the model number maintained the numerical sequence and represented continuity in Porsche's sports car lineage, while cleverly sidestepping trademark issues.
911's Iconic Legacy
911's Iconic Legacy
The accidental renaming contributed to the 911's unique identity, which has become a symbol of success and longevity in Porsche's lineup, with continued production for over half a century.
Beyond a Simple Number
Beyond a Simple Number
The '911' designation transcended its initial purpose, becoming synonymous with performance, luxury, and the Porsche brand itself, overshadowing the original '901' model number.
Learn.xyz Mascot
What was Porsche's original designation?
Sequential 901 following tradition
Randomly assigned 911
Peugeot-inspired 901